25. Brian Finestone: The Business of Adventure – Risk, Reinvention and Living in your Dream Job.

Sep 8, 2020

” There isn’t one thing that is at the end of the journey, there are going to be multiple lines of income. Find what you are good at, what works for you & what is the lifestyle you want to live.”

Brian Finestone hails from Whistler Canada and he is your all round adventure man & guide. This conversation looks at the concept of risk, yet also how you need to reinvent yourself to continually be living in your dream job. He wears many hats that include writer, photographer, fly fishing guide and Race Coordinator for Eco Challenge – the World’s Toughest Race

Brian studied the Business of Adventure and his career has seen him as a ski patroller in Canada & the Swiss Alps, carrying 20kg of explosives for avalanche control. He was the Whistler Mountain Bike Park Manager for over a decade – bringing together his risk management prowess to construct trails that allowed riders of all levels to be challenged, without the consequence of not walking again if you made a mistake. He’s been a fly fishing guide and is the Co-author of six guidebooks to skiing, mountain biking and hiking in Whistler BC – selling hundreds of thousands of copies.

Currently Brian is the Director of Operations at Whitecap Risk and Safety Consultants, a company that specialises in ambitious project in both sets and remote wilderness settings.

He is part of the race management team for Eco Challenge – the World’s Toughest Race. Excitingly he was in Patagonia earlier this year (pre-Covid) setting the new World’s Toughest Race course!! We do a recap on his experiences in Fiji and some early thoughts of Patagonia.

During this global pandemic Brian’s experience in risk management and operations is being utilised as he creates ‘Covid Exposure Control and Risk Management’ for the Television and Film Industry.

Brian is someone who believes ‘motion is lotion’. He fully commits to the experience of living. This attitude has clearly rubbed off on how he parents his son Finn.

You can follow Brian:

@finestonephoto – instagram

@BrianFinestone – twitter



Recent Podcasts

19. Ben Kenyon – How Trailblazers Thrive under Pressure

Ben Kenyon is the High Performance Coach for the NBA Portland Trail Blazers. He is the Ultimate Hype Man, the King of Community, Connection & Human Performance. This conversation will remind you that what truly counts is the work you do when no-one is watching. He...

18. Emelie Forsberg – Play More, Live Slower!

"I remember when I realised running was always there for me, it was like a friend I had taken for granted." Emelie is a Swedish athlete, a four-time back-to-back Sky Runner World Series champion, and record holder for Fastest Known Time for five different...

16. Mario Rigby – 12,000km crossing of Africa

This is a story about adventure, breaking the mould of expectation and learning how to navigate through fear - the fear of others and yourself. Mario was born in the Turks and Caicos Islands and moved to a small village near Stuttgart, Germany after turning 1. His...